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Dr. Waseem John

Dr. Waseem John

Assistant Professor

Dr. Waseem John earned his PhD in Business Administration from Aligarh Muslim University, Aligarh. He is a full-time faculty in the area of Marketing. He has more than 5 years of teaching, research and corporate experience. His major research interests include Customer Relationship Management, Relationship Marketing, Consumer Behaviour and Digital Marketing. He has a good command over IBM SPSS & AMOS software. He has also been a resource person to various Research Methodology workshops related to EFA, CFA & Structural Equation Modelling


Courses taught & undertaken

  • Digital Marketing,
  • Logistics & Distribution Management
  • Advertising & Sales Management
  • Marketing Management


Select papers published in Refereed Journals

  • John, W. (2021). How does Relationship Quality (RQ) translate into better organizational performance: An empirical check. International Journal of Business Excellence, 24(2). (Inderscience Publishers, Scopus Indexed)
  • John, W. (2018). Modelling CRM Applications and its impact on Relationship Outcomes: A B2B relationship perspective. International Journal of Electronic Customer Relationship Management, 11(4), 347-362. (Inderscience Publishers, Scopus Indexed & ABDC-Rank C)
  • John, W. (2018). Scale development and construct validity of Organizational Capital in CRM context: A Confirmatory Factor Analysis Approach. Business Perspectives and Research, 7(1), (Sage Publications, Scopus Indexed & ABDC-Rank C).
  • John, W. (2018). Measuring Organizational Capital in CRM context: An EFA Approach. FIIB Business Review, 6 (4), 39-47. (Sage Publications, Scopus Indexed)
  • John, W. (2018). Some functionality aspects of Customer Relationship Management: A review of studies. The Marketing Review. 181-199. (Westburn Publishers, ABDC-Rank C).
  • John, W. (2018). Book Review: Glen Arnold, The Deals of Warren Buffett: The First $100m. FIIB Business Review, 184-185 (Sage Publications, Scopus Indexed)
  • John, W. & Azam, M. K. (2016). Distribution Structure in Indian Pharmaceutical Industry: Significance of Customer Relationship Management (CRM) and Distributor Relationships. Pacific Business Review International, 1(3), 55-66. (Indexed in ESCI, Web of Science).
  • John, W. (2018). Flexible Working Hours and Organizational Productivity: Exploring the Potential Linkage. AIMA Journal of Management & Research, 11(4).

Conference Proceedings & Papers presented

  • John, W. (2017). Modelling CRM Applications (CRMA) and its impact on Relationship Outcomes: A B2B relationship perspective. Paper presented at International Conference on Business Management: Fin-Tech Driven Age (26th -27th of March, 2017) in Skyline University College, Sharjah,
  • John, W. & Azam, M. K. (2016). Dimensions of Relationship Quality (RQ) and its impact on organizational performance: A literature review & conceptual framework. Proceedings of Proceedings of International Conference on "Marketing in Emerging Economies”, The Center for Management Studies, Jamia Millia Islamia (JMI),
  • John, W. & Azam, M. K. (2016). Customer Relationship Management (CRM) Applications and Distributor Relationships: A Conceptual Model. Proceedings of the E-Business and Supply Chain Competitiveness Conference, E-Business Center of Excellence, Department of Industrial & Systems Engineering, Indian Institute of Technology (IIT), Kharagpur, India.
  • Paper presented at titled "Distribution Structure and Conflict Management in Indian Pharmaceutical Industry: A CRM Approach in the 8th Doctoral Thesis Conference Organized by IBS Hyderabad, India,


Select Research Methodology Workshops & FDPs

  • One Week Short-term course on "Basics of Management Research” by Department of Humanities, Social Sciences & Management at NIT Srinagar, India, 2020
  • ICSSR sponsored two-week Research Methodology course in Social Sciences at Islamic University of Science & Technology, India, 2017
  • Short Term Course on Data Analysis/SPSS & R/MINITAB at UGC HRDC, Aligarh Muslim University, India, 2016
  • ICSSR sponsored Research Methodology in Economics & Allied Studies for Ph.D. Students at Department of Humanities & Social Sciences, IIT Roorkee, India, 2016
  • ICSSR sponsored Research Methodology for PhD Students in Social Science at Department of Forestry & Natural Resources, HNBU, India, 2015
  • Faculty Development Program on Exploring and Analysing Data using SPSS & AMOS at BVIMR, India, 2014


Other Qualifications & Awards

  • UGC-NET, Qualified (2011)
  • Awarded, Maulana Azad National Fellowship (MANF) in 2013 for pursuing PhD Awards
  • Short term course on Basics of Digital Marketing


Email: Waseem.john@nmims.edu

Telephone: +912242335136

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