Email: sooraj.namboodiri@nmims.edu
BIO
Sooraj Namboodiri is an Assistant Professor in the Marketing areas at NMIMS, Mumbai. He is an FPM (Fellow Programme in Management) Scholar at MICA, Ahmedabad, India and a Visiting Scholar at Mays Business School, Texas A&M University, USA. He holds a Bachelor of Arts in Psychology and a PGDM in Marketing. His research areas of interest include Technology & Consumer Behaviour, Marketing Theory, History of Marketing Thought and Data Privacy. Prior to joining the Doctoral Programme at MICA, he had a brief stint working with a global market research agency in India. He was responsible for delivering consumer insights and recommendations for a Western Fast-Food giant in India, concentrating on Usage and Attitude, Ad Testing, Brand Health Tracking, Customer Satisfaction and, Data Acquisition, thereby facilitating clients to make key decisions related to developing brand strategies or tackle existing market problems.
AREAS OF INTEREST
Research: Technology & Consumer Behaviour, Data Privacy, Marketing Theory, History of Marketing Thought & Marketing History, Marketing Pedagogy
Teaching: Consumer Behaviour, Marketing Management, Marketing Research, Marketing Theory
Courses Taught: Digital Business Models, Marketing of High Technology Products & Innovations (Technology Marketing)
EDUCATION
2019 – Present Fellow Programme in Management (FPM) – Marketing
(Pursuing) MICA, Ahmedabad, India
Sept – Nov 2022 Visiting Scholar
Mays Business School – Department of Marketing
Texas A & M University, Texas, USA
2018 PGDM – Marketing
St. Francis Institute of Management & Research, Mumbai, India
2015 Bachelor of Arts – Psychology
IGNOU, Mumbai, India
PUBLICATIONS
Articles published in Journals
Book Chapters
Case Studies
Conference Proceedings, Presentations and Seminars