Prof. Sooraj Namboodiri
Assistant Professor,
Marketing
Email: sooraj.namboodiri@nmims.edu
BIO
Sooraj Namboodiri is an FPM (Fellow Programme in Management) Scholar at MICA, Ahmedabad, India and a Visiting Scholar at Mays Business School, Texas A&M University, USA. He holds a Bachelor of Arts in Psychology and a PGDM in Marketing. His research areas of interest include Technology & Consumer Behaviour, Marketing Theory, History of Marketing Thought and Data Privacy. Prior to joining the Doctoral Programme at MICA, he had a brief stint working with a global market research agency in India. He was responsible for delivering consumer insights and recommendations for a Western Fast-Food giant in India, concentrating on Usage and Attitude, Ad Testing, Brand Health Tracking, Customer Satisfaction and, Data Acquisition, thereby facilitating clients to make key decisions related to developing brand strategies or tackle existing market problems.
AREAS OF INTEREST
Research: Technology & Consumer Behaviour, Data Privacy, Marketing Theory, History of Marketing Thought & Marketing History, Marketing Pedagogy
Teaching: Consumer Behaviour, Marketing Management, Marketing Research, Marketing Theory
Courses Taught: Digital Business Models, Marketing of High Technology Products & Innovations (Technology Marketing)
EDUCATION
2019 – Present Fellow Programme in Management (FPM) – Marketing
(Pursuing) MICA, Ahmedabad, India
Sept – Nov 2022 Visiting Scholar
Mays Business School – Department of Marketing
Texas A & M University, Texas, USA
2018 PGDM – Marketing
St. Francis Institute of Management & Research, Mumbai, India
2015 Bachelor of Arts – Psychology
IGNOU, Mumbai, India
PUBLICATIONS
Articles published in Journals
- Teraiya, V., Namboodiri, S., & Jayswal, R. (2023). The Impact of Storytelling Advertising on Consumer Advertising Experiences and Brand Equity. GLIMS Journal of Management Review and Transformation, 1-23. https://doi.org/10.1177/jmrt.231160591
- Banerjee, S., & Namboodiri, S. (2018). Factors influencing consumer buying behaviour of male skincare products: A study of Mumbai Metropolitan city. Indian Journal of Marketing, 48(11), 23-42.
Book Chapters
- Namboodiri, S. (2021). Zoom-Ing Past "The New Normal”? Understanding Student’s Engagement with Online Learning In Higher Education During The Covid-19 Pandemic. In Mogaji, E., Jain, V., Maringe, F., & Hinson, R. E. (Eds.). (2021). Re-imagining Educational Futures in Developing Countries: Lessons from Global Health Crises. Palgrave Macmillan. https://doi.org/10.1007/978-3-030-88234-1
Case Studies
Conference Proceedings, Presentations and Seminars
- Basalingappa, A., and Namboodiri, S. (2023). History of Marketing Thought from Select Marketing Scholars. Extended Abstract accepted for presentation at the Conference on Historical Analysis and Research in Marketing, June 1-3, 2023, Durham, NC, USA.
- Speaker at the virtual round table discussion on Re-imagining educational futures in developing countries organised by Centre for Multidisciplinary Research and Innovation (CEMRI) on 30th April, 2022
- Namboodiri, S. and Kini, S. (2021). Exploring Children’s Online Privacy Orientation: A Culturally Grounded Perspective. In the proceedings of 7th International Communication Management Conference on 'Creativity & Culture for Management in a changing world' January 7-9, 2021, MICA, Ahmedabad, India.
- Zoom-Ing Past "The New Normal”? Understanding Student’s Engagement with Online Learning In Higher Education During The Covid-19 Pandemic. Presented at the Association of Internet Researchers Annual Conference (AoIR) 2021, India, October 4, 2021
