Mukesh Patel School of Technology Management and Engineering
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Educational Qualification:

  • PhD (Jiwaji University, 2016)
  • MBA (Jiwaji University, 2010)
  • BE (RGPV, 2008)

Profile

Dr. P. K. Singh holds a Ph.D. and MBA from Jiwaji University and a Bachelor’s degree in Engineering from RGPV.  He has over 17 years of combined experience in academia and industry, with extensive expertise in Marketing, Service Marketing, Consumer Behaviour, Supply Chain Management, and Total Quality Management (TQM). Throughout his career, Dr. Singh has been associated with several prestigious universities and educational institutions across India. He has made significant contributions to research through the publication and presentation of numerous papers in reputed national and international journals and conferences. His case studies have been adopted and utilized by international organizations and academic institutions for teaching and research purposes. Dr. Singh’s key research interests include Brand Love, Brand Engagement, Service Quality, Customer Satisfaction, Reverse Logistics, Services Marketing, and Total Quality Management. His work focuses on bridging the gap between academic research and industry practices, contributing to both scholarly knowledge and managerial applications.

Subject/Course Taught:

  • Marketing Management
  • Service Marketing
  • Consumer Behaviour
  • Advertising Management
  • Digital Marketing
  • Supply Chain Management
  • Total Quality Management
  • Strategic Management
  • Rural and Agricultural Marketing
  • Business Environment
  • International Marketing
  • Research Methodology and Statistical Methods

Research Interest:

Brand Love, Brand Engagement, Service Quality, Customer Satisfaction, Reverse Logistics, Services Marketing, and Total Quality Management

Publication Details:
ABDC Publications and Scopus
A Category and Scopus Indexed

  1. Pankaj Kumar Singh, Anees Ahmad, Gyan Prakash and Prabhat Kumar Singh Kushwah (2021) “Investigating the effects of consumer characteristics with respect to brand knowledge and product involvement on brand alliance evaluation.” In Asia Pacific Journal of Marketing and Logistics 33, No. 8 pp. 1798-1813 ISSN. 1355-5855 published DOI 10.1108/APJML-05-2019-0321

C Category and Scopus Indexed

  1. Prabhat Kumar Singh Kushwah and Pankaj Kumar Singh (2021) “Role of Sacrifice and Service Quality in Indian Restaurant Industry” international journal of business excellence published vol.23, No. 2, pp. 153-170. DOI: 10.1504/IJBEX.2021.113437. ISSN: 1756-0055 online ISSN: 1756-0047

Scopus Indexed

  1. Prabhat Kumar Singh Kushwah (2026) “Role of green brand image on brand loyalty in technology Products” J. of Business Forecasting and Marketing Intelligence (Accepted)

International Publications

  1. Shilpa Sankpal, Prabhat Kumar Singh Kushwah, Nitin Paharia, Kusum Kushwah and Megha Tripathi Krishana (2019) “Being # 1 is a challenge.” published internationally by European Case Center (Ref No. 419-0028-1).
  2. Shilpa Sankpal, Prabhat Kumar Singh Kushwah, Nitin Paharia, Kusum Kushwah and Megha Tripathi (2019) “Newspaper Tales – A Snapshot of Its Daily Life” published internationally by European Case Center (Ref No. 319-0110-1).
  3. Prabhat Kmar Singh Kushwah, Dr. George Thomas and Dr. Satyendra P. Singh (2016) “Relationship between Service Quality and Customer Satisfaction in Automobile Industry” published by GD Goenka University Gurgaon and Excel India Publishers New Delhi in Flattening of the Globe: Propelled by E-Commerce & Supply Chain (ISBN 978-93-85777-21-9).
  4. Prabhat Kmar Singh Kushwah, Dr. George Thomas, Varun Mulik and Dheerendra Singh Bhadoria (2016) “Effect of Customer Satisfaction on Trust, Customer Commitment, Customer Loyalty in Indian Hotel Industry with Special Reference to Gwalior Region” published by Prestige Institute of Management Gawlior and Bharti Publications New Delhi in Mastering Supply Chain Intricacies For Market Leadership (ISBN 978-93-85000-53-9).
  5. Prabhat Kmar Singh Kushwah, (2016) “Impact of Service Quality on Consumer Satisfaction, Loyalty and Commitment in Indian Banking Industry” published by Prestige Institute of Management Gawlior and Bharti Publications New Delhi in Creative and Innovative Excellence for World in Motion (ISBN 978-93-85000-49-2).
  6. Prabhat Kmar Singh Kushwah, Dr. George Thomas and Dr. Vishal Kumar (2015) “Effect of Management Style and Employee Behavior on Customer Satisfaction in Auto Mobile Industry” Guru Kashi Journal of Business Management Vol. 1, No. 2 pp. 93-100, ISSN 2393- 9435.
  7. Prabhat Kmar Singh Kushwah (2014) “Effect of Service Quality on Consumer Satisfaction, Commitment and Loyalty in Indian Banking Industry”, Prestige International Journal of Management and IT- SANCHYAN Vol. 3, 2, pp. 12-27. ISSN: 2277-1689 (Print), 2278 – 8441 (Online).
  8. Prabhat Kumar Singh Kushwah, Krishana Kumar Pandey, Satish Bansal, Lalit Prasad and Priya Bhadoriya (2014) “Issues and Complications in DWP 28 at XYZ Food Ltd.” published internationally by European Case Center (Ref No. 615-061-1).
  9. Prabhat Kumar Singh Kushwah, Krishana Kumar Pandey, Satish Bansal, Lalit Prasad and Priya Bhadoriya (2014) “Teaching Notes” published internationally by European Case Center (Ref No. 615-061-8).
  10. Vinod K Bhatnagar, Prabhat Kumar Singh Kushwah, jyoti Tiwari, Hardeep Singh, Vani Agarwal, Swati Mundra, Naina Moryani (2013) “Casual Worker: Challenge for the Organization” published internationally by European Case Clearing House (Ref No. 415-077-1).
  11. Vinod K Bhatnagar, Prabhat Kumar Singh Kushwah, jyoti Tiwari, Hardeep Singh, Vani Agarwal, Swati Mundra, Naina Moryani (2013) Teaching Notes published internationally by European Case Clearing House (Ref No. 415-077-8).
  12. Krishan Kumar Pandey, Prabhat Kumar Singh Kushwah, Brajish Shrivash, Himani Arora, Geeta Jagwani, Satyam Dubey (2011) Casual Workers Deployment: A Case Study of XYZ Ltd. Published internationally by European Case Clearing House (Ref No. 413-059-1)
  13. Krishan Kumar Pandey, Prabhat Kumar Singh Kushwah, Brajish Shrivash, Himani Arora, Geeta Jagwani, Satyam Dubey (2011) Teaching Notes of Casual Workers Deployment: A Case Study of XYZ Ltd. Published internationally by European Case Clearing House (Ref No. 413-059-8)
  14. Krishan Kumar Pandey, Prabhat Kumar Singh Kushwah, Brajish Shrivash, Himani Arora, Geeta Jagwani, Satyam Dubey (2011) Motivation in Action Published internationally by European Case Clearing House (Ref No. 413-079-1)
  15. Krishan Kumar Pandey, Prabhat Kumar Singh Kushwah, Brajish Shrivash, Himani Arora, Geeta Jagwani, Satyam Dubey (2011) Teaching Notes of Motivation in Action Published internationally by European Case Clearing House (Ref No. 413-079-8)

National Publications

  1. P. K. Singh, Devendra Sharma, N. Jaysheelan, Nitin Shrivastava, Arpit Singhal & Vandana Sahibani (2019) “Effect of perceived ease of use, perceived usefulness, service content quality and service delivery quality on service convenience in electronic service provider environment” published by Prestige Institute of Management Gwalior and Bharti Publication New Delhi (ISBN 978-81-942473-1-9) pp 256-272.
  2. Prabhat Kumar Singh Kushwah, Vipin Rawat, Aparna Singh, Seema Raje, Bharti Shrivastava, Shashi Kumar Sharma, and Atual Shiva (2018) “Relationship between Service Quality, Customer Satisfaction and Customer Perceived Value: In Indian Railway Industry” published by Prestige Institute of Management Gwalior and Bharti Publication New Delhi (ISBN 978-93-86608-64-2).
  3. S.S. Bhakar, Dr. P. K. Singh, Dr. Soubam Iboyaima Singh, R. Soundara Rajan, N. Gopala Krishanan, Vijay Rengar and Poorva Chavhan (2017) “Faculty Behavior and Student Satisfaction A Study in Management Institution” published by Prestige Institute of Management Gwalior and Bharti Publication New Delhi (ISBN 978-93-86608-06-2).
  4. Prabhat Kmar Singh Kushwah, George Thomas and Rohit Kumar (2016) “Effect of Management Styles and Employee Behavior on Customer Satisfaction in Auto Mobile Industry” online published by Prestige Institute of Management Gwalior and Bharti Publication New Delhi (ISBN 978-93-85000-42-3) pp. 2-18.
  5. Garima Mathur, P.K. Singh, Chanda Gulati, Monika Jain, Pooja Sharma, Mamta Sharma, Megha Salunke, Ekta Nagaich, Princee Rathi and Shakida Singh (2016) “Self Monitoring, Customer Orientation and OCB: A Study of Selected Service Orgainizations” published by Prestige Institute of Management Gwalior and Bharti Publication New Delhi (ISBN 978-93-85000-87-4).
  6. Prabhat Kumar Singh Kushwah and George Thomas (2015) “Effect of Customer Satisfaction on Customer Loyalty in Indian Hotel Industry” published by School of Management Maharaja Agrasain University Badi (H. P.) and Bharti Publications New Delhi in International Business Trends, Issues and Challenges (ISBN 978-93-85000-21-8).
  7. Prabhat Kumar Singh Kushwah (2015)” “Effect of Store Image on Consumer Store Brand Purchase Frequency & Perceived Quality of Store Image” published by Perstige Institute of Management Gwalior and Bharti Publications New Delhi (ISBN 978-93-85000-10-2).
  8. Prabhat Kumar Singh Kushwah and Dr. Swarna Parmar (2013) “Effectiveness of Packaging as a Promotional Tool and In Developing Purchase Intension: A Study of Food Product” published by Department of Management IPS College of Technology & Management, Gwalior (ISBN: 978-81-922218-0-3).

International Conferences – Participation & Paper Presentation

  1. Participated and presented paper entitled “Effect of Service Quality, Service Value and Customer Satisfaction on Consumer Behavioral Intentions in Restaurants of Gwalior Region” in IIM Indore-NASMI summer marketing conference on creating customer value Organized by Indian Institute of Management, Indore held during 27th -29th July 2017.
  2. Participated and presented paper entitled “Relationship between Service Quality and Customer Satisfaction in Automobile Industry” in International Conference on Flattening of the Globe: Propelled by E-Commerce & Supply Chain Organized by GD Goenka University, Gurgaon, Haryana held during 4th -5th February 2016.
  3. Participated and presented paper entitled “Effect of Customer Satisfaction on Trust, Customer Commitment, Customer Loyalty in Indian Hotel Industry with Special Reference to Gwalior Region” in International Conference on Mastering Supply Chain Intricacies for Market Leadership Organized by Prestige Institute of Management Gwalior held during 9th -11th January 2016.
  4. Participated and presented paper entitled “Impact of Service Quality on Consumer Satisfaction, Loyalty and Commitment in Indian Banking Industry” in International Conference on Creative and Innovative Excellence for World in Motion Organized by Prestige Institute of Management Gwalior held during 10th -12th January 2015.
  5. Participated and in International Conference on Contemporary Issues in International Business, Tourism and Sustainability: Issues and Challenges Organized by Maharaja Agrasen University Baddi, H.P. held during 18th -19th April 2015.
  6. Participated and in International Conference on Sustainability Management and the Power of Innovation Organized by Prestige Institute of Management Gwalior held during 10th -12th January 2014.
  7. Participated in International Conference on Global Advances and Innovations in IT and Management Organized by Prestige Institute of Management Gwalior held during 28th -30th December 2012.
  8. Participated and presented paper entitled “Customer Perception and Preference towards Branded Products (With Special Reference to Air Conditioners)” in International Conference on Management & Business Research Organized by Society of Technical and Management Professionals (STMP) At Hotel Sita Manor, Gandhi Road Gwalior held during 23rd -24th November 2013.

National Conferences – Paper Presentations

  1. Participated and presented research paper entitled “Relationship among TQM, Service Quality and Market Orientation: Evidence from Service Industries of Gwalior Region” in the National Seminar on Global Advancements in HRM: Innovative Practices, organized by Prestige Institute of Management, Gwalior, held on 19 November 2016.
  2. Participated and presented research paper entitled “Effect of Management Styles and Employee Behavior on Customer Satisfaction in the Automobile Industry” in the National Seminar on Sustainable Competitive Advantage through Integrated Marketing Approach, organized by Prestige Institute of Management, Gwalior, held on 12 September 2015.
  3. Participated and presented research paper entitled “Effect of Store Image on Consumer Store Brand Purchase Frequency & Perceived Quality of Store Image” in the National Seminar on Redefining the Human Resource Paradigm in Changing Cultural, Social & Economic Environment, organized by Prestige Institute of Management, Gwalior, held on 1 November 2014.
  4. Participated and presented research paper entitled “Effectiveness of Packaging as a Promotional Tool and in Developing Purchase Intention – A Study of a Food Product” in the National Conference on Evolving Management Paradigms in Manufacturing and Service Sectors, organized by the Department of Management, IPS College of Technology & Management, Gwalior, held on 16–17 March 2013.

FDPs and Workshops Attended

  1. Participated in the 11th National Research Methodology Workshop at Prestige Institute of Management, Gwalior as Group Leader and developed a paper titled “Purchase of Furniture through Online Websites: The Relationship between Brand Image, Price, Trust, Value, and Purchase Intentions”, held during 21–25 August 2019.
  2. Participated in the 16th National Case Writing Workshop at Prestige Institute of Management, Gwalior as Team Leader and developed a case titled “Waste to Energy Solution”, held during 29 April – 1 May 2017.
  3. Participated in the 15th National Case Writing Workshop at Prestige Institute of Management, Gwalior as Team Leader and developed a case titled “Why the Clients Have Gone”, held during 22–24 April 2016.
  4. Participated in the 8th National Research Methodology Workshop at Prestige Institute of Management, Gwalior as Group Leader and developed a paper titled “Effect of Perceived Ease of Use, Perceived Usefulness, Service Content Quality and Service Delivery Quality on Service Convenience in Electronic Service Provider Environment”, held during 26 August – 1 September 2016.
  5. Participated in the 14th National Case Writing Workshop at Prestige Institute of Management, Gwalior as Team Leader and developed a case titled “Being No. 1 Is a Challenge”, held during 24–26 April 2015.
  6. Participated in the 7th National Research Methodology Workshop at Prestige Institute of Management, Gwalior as Group Leader and developed a paper titled “Relationship between Service Quality, Customer Satisfaction and Customer Perceived Value: In Indian Railway Industry”, held during 20–23 August 2015.
  7. Participated in the 14th National Case Writing Workshop at Prestige Institute of Management, Gwalior as Team Member and developed a case titled “Newspaper Tales – A Snapshot of Its Daily Life”, held during 24–26 April 2015.
  8. Attended a 4-day Training Program organized by QCFI – Gwalior Chapter in association with QCFI Headquarters on the topic “Train the Trainer on Quality Concepts & Problem-Solving Tools” at Hotel The Central Park, Gwalior, held during 12–15 May 2014.
  9. Participated in the 6th National Research Methodology Workshop at Prestige Institute of Management, Gwalior and guided & developed a research paper entitled “Faculty Behavior and Student Satisfaction: A Study in Management Institutions”, held during 21–24 August 2014.
  10. Participated in the 13th National Case Writing Workshop at Prestige Institute of Management, Gwalior as Team Member and developed a case titled “Issues and Complications in DWP 28 at XYZ Food Ltd.”, held during 25–27 April 2014.
  11. Participated in the 5th National Research Methodology Workshop at Prestige Institute of Management, Gwalior and guided & developed a research paper entitled “Self-Monitoring and Customer Orientation as Predictors of OCB: A Study of Selected Service Organizations”, held during 28 August – 1 October 2013.
  12. Participated in the 12th National Case Writing Workshop at Prestige Institute of Management, Gwalior as Team Member and developed a case titled “Casual Worker: Challenge for the Organization”, held during 26–28 April 2013.
  13. Participated in the 4th National Research Methodology Workshop at Prestige Institute of Management, Gwalior and guided & developed a research paper entitled “Attitude Towards Clearance Sales of Liked and Disliked Brands”, held during 24–27 August 2012.
  14. Participated in a 7-day National Research Methodology Workshop on Data Analysis in Management Research held at IPS College of Technology & Management, Gwalior, during 24–30 September 2012.
  15. Participated in the 10th National Case Writing Workshop at Prestige Institute of Management, Gwalior as Team Member and developed two cases titled “Lift Locked Minds” and “A Case of Cheated Employees”, held during 21–23 April 2012.

Achievements

Two co-authored cases, “Motivation in Action” and “Casual Workers Deployment: A Case Study of XYZ Ltd.”, published by The Case Centre, have been used by international institutions including The NUCB Graduate School, Japan; McKinsey & Company, United States; and McGraw-Hill Companies, Royalty Operations.

Official Email ID

Prabhat.kushwah@nmims.edu