3 Years
PDSE & FBM
09
Minimum of 50% aggregate marks in 10 + 2 or equivalent examination
Merit list will be prepared based on the performance of the candidate in NMIMS-NPAT entrance exam
Bachelor of Business Administration (Management & Marketing) program takes students into the technological and psychological aspects of business and marketing. The program includes intensive applied business training with an emphasis on marketing management, as well as new and emerging media and marketing analytics. The program combines both theory and practice to enhance professional success after graduation. Employment opportunities will grow as companies search for new and innovative ways to market their products to consumers.
A lot is changing in the world of marketing. The emergence of digital marketing and marketing analytics is shaping the marketing strategies of companies. Given that the new age marketing deals with recent technology advancements and how technology-driven digital marketing and marketing analytics help us translate consumer behavior into actionable marketing strategy and actionable business plans. The skills and knowledge required in the future to handle the business situation are immense and to meet these requirements Pravin Dalal School is proposing to offer a program at the undergraduate level with a strong focus on digital marketing, marketing research, and analytics, sales and distribution, channel management and neuromarketing
To develop highly skilled professionals open to innovation, creativity, and strategic thinking – those, who are able to set up and create their own businesses, manage to adapt to changing market conditions, as well as work in a team in any organisation, who know the importance of communication and are able to use the latest information and communication technologies.
Once graduated Business Management and Marketing program, you will be able to set up your own business, manage, or join a well-established business organization. You will be able to work in positions such as sales manager, customer service manager, and communications specialist, as well as work in production, trade and service enterprises, personnel, marketing, communications, and other functional departments, public relations, and advertising agencies.
It offers you the skills required to create, shape, deliver, and measure successful communication and marketing in a wide range of formats and platforms. The students will be equipped to handle:
During this course, we ensure that you develop an ability and are able to see human interaction as an important function of a business. Not only that you will be tasked with understanding customer experiences, and also develop know how to communicate with diverse audiences with varying levels of cooperation. With live project-based training, interaction with industry, plant visits, case studies, and international exposure you will be ready to:
Year 1: The student will learn about the basic principles (fundamentals) of business management and will be introduced to concepts of marketing.
Year 2: You will start focusing more on understanding business environment, setting up new businesses, understanding and analyzing existing companies and their marketing challenges, digital marketing world, world-class business and marketing