Profile

Dr. Akhtar Ali Sayyed is a seasoned academician and researcher with over 18 years of experience in management education, specializing in Marketing and Digital Business. He holds a Ph.D. in Marketing Management with a focus on e-marketing strategies, complemented by an MBA in Marketing and HR Management.

He currently serves as Program Chair (BBA – Management & Marketing) at SVKM’s NMIMS PDSE&FBM, bringing extensive expertise in curriculum development, academic leadership, and student mentoring. Dr. Akhtar has been instrumental in designing industry-aligned programs and fostering experiential learning environments.

He is actively associated with the X-Culture International Business Collaboration Project and has mentored over 570 students since 2013, enhancing global business competencies. His research contributions span digital marketing, Q-commerce, E-marketing strategies, Entrepreneurship, HR practices, and consumer behaviour, with publications in Scopus and ABDC indexed journals.

Dr. Akhtar is committed to bridging academia and industry through innovative pedagogy, global collaborations, and a strong focus on student career development.

Orcid id: https://orcid.org/my-orcid?orcid=0009-0002-1962-799X

Teaching Area

• Marketing Management
• Integrated Marketing Communication
• Entrepreneurship, Start-ups &New Ventures
• International Marketing

Research Area

• E-Marketing & Q-Commerce
• Entrepreneurship
• Technology Adoption Models (TAM)
• Integrated Marketing Communication
• HR Practices&Employee Engagement

Academic Experience

• Assistant Professor, SVKM’s NMIMS PDSE&FBM (2025–Present)
  • Program Chair, BBA (MM) (2026–Present)
• Associate Professor, RIIM Pune (2024–2025)
  • Head – Global MBA Programme, RIIM Pune (2025)
  • HOD – PG Management Programmes, RIIM Pune (2020–2025)
• Assistant Professor, RIIM Pune (2018–2024)
• Assistant Professor, Navsahyadri Group of Institutes (2018)
• Assistant Professor, PIMSE Pune (2012–2018)
• Assistant Professor, G.H. Raisoni Institute (2009–2012)
• Lecturer, Allana Institute of Management Sciences (2007–2009)

Industry Experience

• Territory Sales Executive, Methodex Computer Technology Ltd., Pune (2007)

Books Published

• Sayyed, A. A., Dhingra, G., Vijaywargia, T., & Jain, S. (2025). E-commerce applications. JSR Publication.
• Sayyed, A. A. (2014). Management information systems. Vishwakarma Publications.

Research Publications

• Sayyed, A. A., Sharma, S., Jain, S., & Molgi, N. (2025). The role of marketing information in shaping organizational marketing plans. Economic Sciences. https://doi.org/10.10399/ES.2025257956
• Sharma, S., Jain, S., & Sayyed, A. A. (2025). Role of recognition programs and leadership development in HR talent management. Northern Economic Review. https://doi.org/10.10399/NER.2025788104
• Sharma, S., Waghmare, G., Bhosale, S., Molgi, N., & Sayyed, A. A. (2025). Management of social media and digital marketing with AI. Journal of Information Systems Engineering and Management, 10(11s), 338–350. https://doi.org/10.52783/jisem.v10i11s.1596
• Sayyed, A. A., Sharma, S., & Waghmare, G. (2024). The impact of opportunities generated through q-commerce on the performance of online fruit marketers in Pune city. Journal of Management World, 2024(4), 683–691. https://doi.org/10.53935/jomw.v2024i4.499
• Sayyed, A. A., Jain, S., & Bhosale, S. (2023). Roles and responsibilities of an HR manager in developing employee engagement. JAZ. https://doi.org/10.53555/jaz.v44iS2.2049
• Sayyed, A. A. (2019). Highway entrepreneurship: The case study of banana chips producers at National Highway No. 6. International Journal of Research and Analytical Reviews (IJRAR).
• Sayyed, A. A., & Warpade, S. (2015). Study of banana business traders’ psychology of Jalgaon district (Maharashtra) towards adopting e-marketing strategies. EPH – International Journal of Business&Management Science, 1(1), 24–28. https://doi.org/10.53555/eijbms.v2i4.16

Research Projects

• E-Mobility and Gen-Z Behaviour Study
• Q-Commerce and Consumer Health Impact Study
• FIFA World Cup Qatar 2022 Sustainability Case Study

Academic Conferences

• Co-Chair, RIIM International Conference (2025)
• Co-Coordinator, International Conference (2017)
• Convener, National Seminar on Strategic Innovations, PIMSE Pune (2013)
• Panel Moderator, Resource Person & Speaker at national and international conferences

Awards and Honours

• President – X-Culture India Chapter, leading national-level academic and global collaboration initiatives (2025 onwards)
• Global Educator Recognition – X-Culture Project
• Multiple wins at IIM business plan competitions (as mentor)
• Patent – ML and IoT-Based Customer Relationship Management Kiosk, registered under the Designs Act, Government of India (2024)

Contact

Email: akhtar.sayyed@nmims.edu