Bachelor of Business Administration (Management & Marketing)

Duration

3 Years

Intake

400

Institute

PDSE & FBM

Total Trimester

ELIGIBILITY

Minimum of 50% aggregate marks in 10 + 2 or equivalent examination

SELECTION PROCESS

Merit list will be prepared based on the performance of the candidate in NMIMS-NPAT entrance exam

Program Introduction

The Bachelor of Business Administration (Management & Marketing) program is a three-year, full-time undergraduate program launched by the PDSE&FBM School in 2021. The program aims to develop highly skilled marketing professionals who are open to innovation, creativity, and strategic thinking. This program aligns with the school’s mission to cultivate business leaders with an agile mindset and to enhance entrepreneurial skills. The program combines both theory and practice to enhance professional success after graduation.

The philosophy of the BBA(MM) program is grounded in responding to the rapid transformations within the marketing industry. As businesses are increasingly reliant on technology-driven strategies to effectively reach and understand their consumers, the program emphasizes current technological developments. Anticipating future business needs, the BBA(MM) program prioritizes trending subjects such as digital marketing, marketing research and analytics, sales & distribution and omnichannel management. This ensures that graduates are well-equipped with a diverse skill set to navigate the evolving market landscape.

Students in the program gain insights into both the psychological and technological facets of business and marketing. The program’s integration of theory and practice aims to foster a generation of marketers ready to drive growth and adapt to changing market demands, thereby increasing their employment opportunities and entrepreneurial potential. Therefore, the ideal student profile for this course includes individuals aspiring to pursue career paths focused on marketing within organizations, initiate entrepreneurial ventures, or contribute to their family businesses.

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Why Bachelor of Business Administration (Management & Marketing)?

Students enrolled in a BBA (MM) acquire a robust set of skills that blend core business fundamentals with specialized knowledge in both fields. In management, they develop leadership and team management abilities, strategic planning, human resource management, and operational efficiency. These skills enable them to lead teams effectively, formulate and implement business strategies, manage human resources, and streamline business operations. Additionally, they gain financial acumen and data analysis skills, ensuring they can interpret business metrics and make informed decisions. In marketing, students learn to conduct market research, analyze consumer behavior, and identify market trends. They develop expertise in brand management, digital marketing, and crafting marketing strategies and plans. Communication and interpersonal skills are also emphasized, enabling them to negotiate, build customer relationships, and enhance customer satisfaction. Furthermore, the program instills a global business perspective and a commitment to ethical practices and social responsibility. Practical experiences through internships and real-world projects solidify their knowledge, preparing them for leadership roles in diverse business environments.

Program Objectives:

To analyze complex business problems and apply strategic marketing principles, including digital marketing, omnichannel strategies, and data analytics, to design effective campaigns that drive growth.
To evaluate market opportunities and develop innovative marketing solutions by leveraging consumer insights, data management, and emerging technologies.
To assess global business dynamics and adapt strategies by analyzing cultural, economic, and competitive factors in diverse markets.
To demonstrate effective communication and leadership skills, applying them to motivate teams, manage conflicts, and create marketing strategies that resonate with diverse audiences.
To apply digital tools, data analytics, and emerging technologies to solve business problems and enhance resource management.
To integrate ethical decision-making and corporate social responsibility into marketing strategies, addressing ESG challenges and fostering sustainable business practices.

Prospects for the internship/placement post-program:

Once graduated Business Management and Marketing program, you will be able to set up your own business, manage, or join a well-established business organization. You will be able to work in positions such as sales manager, customer service manager, and communications specialist, as well as work in production, trade and service enterprises, personnel, marketing, communications, and other functional departments, public relations, and advertising agencies.

Key Learnings

It offers you the skills required to create, shape, deliver, and measure successful communication and marketing in a wide range of formats and platforms. The students will be equipped to handle:

Marketing Planning
Marketing Analysis
Marketing Strategy
Marketing Communication
Selling and Distribution
Channel Marketing
Digital Marketing
Neuro Marketing
Franchisee Modelling
Technology Entrepreneurship

During this course, we ensure that you develop an ability and are able to see human interaction as an important function of a business. Not only that you will be tasked with understanding customer experiences, and also develop know how to communicate with diverse audiences with varying levels of cooperation. With live project-based training, interaction with industry, plant visits, case studies, and international exposure you will be ready to:

Tackle the real problems of the company more so from marketing perspective.
Analyse the markets,customer needs, tastes and preferences with competitive understanding.
Take special care to ensure the quality of services, since you know your customers well and have strong data on their choices and expectations.
Apply marketing management techniques and refer to more modern solutions.
Using artificial intelligence in marketing tools and techniques.
Have right digital footprints and technology in place.
Handling Marketing communication, sales and distribution and channel management.

Program Structure

The first year focuses on building a strong foundation in business management and marketing principles. Students are introduced to the fundamentals of business, the dynamics of the business environment, and world-class business practices. Through subject-level group projects, they develop essential business etiquettes, soft skills, and an understanding of foundational marketing concepts.

In the second year, the curriculum emphasizes the application of theoretical knowledge through projects such as field-based market research under faculty guidance. Students are introduced to marketing analytics, consumer behavior, and the digital marketing landscape, enabling them to analyze business challenges effectively. The year also prioritizes the development of workplace readiness and the ability to communicate with target markets using consumer data.

The final year shifts focus to advanced marketing topics and the integration of technology-driven strategies. Students gain expertise in franchise models, sales management, and AI-powered marketing. By incorporating emerging marketing technologies and advanced concepts, the curriculum equips students to synthesize knowledge and create innovative marketing strategies that address contemporary consumer and market needs.