Bachelor of Business Administration (Management & Marketing)

Duration

3 Years

Intake

Institute

PDSE & FBM

Total Trimester

ELIGIBILITY

Minimum of 50% aggregate marks in 10 + 2 or equivalent examination

SELECTION PROCESS

Merit list will be prepared based on the performance of the candidate in NMIMS-NPAT entrance exam

Program Introduction

Bachelor of Business Administration (Management & Marketing) program takes students into the technological and psychological aspects of business and marketing. The program includes intensive applied business training with an emphasis on marketing management, as well as new and emerging media and marketing analytics. The program combines both theory and practice to enhance professional success after graduation. Employment opportunities will grow as companies search for new and innovative ways to market their products to consumers.

Why Bachelor of Business Administration (Management & Marketing)?

A lot is changing in the world of marketing. The emergence of digital marketing and marketing analytics is shaping the marketing strategies of companies. Given that the new age marketing deals with recent technology advancements and how technology-driven digital marketing and marketing analytics help us translate consumer behavior into actionable marketing strategy and actionable business plans. The skills and knowledge required in the future to handle the business situation are immense and to meet these requirements Pravin Dalal School is proposing to offer a program at the undergraduate level with a strong focus on digital marketing, marketing research, and analytics, sales and distribution, channel management and neuromarketing

Program Objectives:

To develop highly skilled professionals open to innovation, creativity, and strategic thinking – those, who are able to set up and create their own businesses, manage to adapt to changing market conditions, as well as work in a team in any organisation, who know the importance of communication and are able to use the latest information and communication technologies.

Prospects for the internship/placement post-program:

Once graduated Business Management and Marketing program, you will be able to set up your own business, manage, or join a well-established business organization. You will be able to work in positions such as sales manager, customer service manager, and communications specialist, as well as work in production, trade and service enterprises, personnel, marketing, communications, and other functional departments, public relations, and advertising agencies.

Key Learnings

It offers you the skills required to create, shape, deliver, and measure successful communication and marketing in a wide range of formats and platforms. The students will be equipped to handle:

Marketing Planning
Marketing Analysis
Marketing Strategy
Marketing Communication
Selling and Distribution
Channel Marketing
Digital Marketing
Neuro Marketing
Franchisee Modelling
Technology Entrepreneurship

During this course, we ensure that you develop an ability and are able to see human interaction as an important function of a business. Not only that you will be tasked with understanding customer experiences, and also develop know how to communicate with diverse audiences with varying levels of cooperation. With live project-based training, interaction with industry, plant visits, case studies, and international exposure you will be ready to:

Tackle the real problems of the company more so from marketing perspective.
Analyse the markets,customer needs, tastes and preferences with competitive understanding.
Take special care to ensure the quality of services, since you know your customers well and have strong data on their choices and expectations.
Apply marketing management techniques and refer to more modern solutions.
Using artificial intelligence in marketing tools and techniques.
Have right digital footprints and technology in place.
Handling Marketing communication, sales and distribution and channel management.

Program Structure

Year 1: The student will learn about the basic principles (fundamentals) of business management and will be introduced to concepts of marketing.

Year 2: You will start focusing more on understanding business environment, setting up new businesses, understanding and analyzing existing companies and their marketing challenges, digital marketing world, world-class business and marketing practices, skills and tools used to bring in differentiation. You will also be able to experience the best marketing pitch, successful franchisee model, effective sales team management, customer relationship after understanding their behavior and profiles well.

Year 3: You will learn the fundamentals of analytics and marketing analytics.The focus will be to ensure that you understand consumer behavior, consumer data management, and are able to collect right information from the market through marketing research and then communicate with the right target market.

All three years will include case studies, in company projects, simulation games, industry internship and interaction. The student will study fundamentals and also get an opportunity to see the best business practices nationally and internationally.