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BACHELORS IN BUSINESS MANAGEMENT AND MARKETING (BBMM)

A lot is changing in the world of marketing .the emergence of digital marketing and marketing analytics is shaping the marketing strategies of companies. Given that the new age marketing deals with the recent technology advancements and how the technology driven digital marketing and marketing analytics helps us translate consumer behaviour into actionable marketing strategy and actionable business plans. The skills and knowledge required in the future to handle the business situation are immense and to meet these requirements Pravin Dalal School is proposing to offer a program at under graduate level with strong focus on digital marketing, marketing research and analytics, sales and distribution, channel management and neuro marketing

The Bachelor in Business Administration & Marketing program takes students into the technological and psychological aspects of business and marketing. The Bachelor’s in Business Management and MarketingProgram includes intensive applied business training with an emphasis on marketing management, as well as new and emerging media and marketing analytics.

 

The program combines both theory and practice to enhance professional success after graduation. Employment opportunities will grow as companies search for new and innovative ways to market their products to consumers.

Specialization: Business Management & Marketing

Duration-3 years

Degree Name – Bachelor in Business Management & Marketing

Academic requirements -50% and above can apply(NPAT required)

Fees - 5,25,000/- per year

Total - 15,75,000/- for three years

(Includes 1 international visit and 1 national visit)


Program Objective

To develop highly skilled professionals open to innovation, creativity and strategic thinking - those, who are able to set up and create their own businesses, manage to adapt to changing market conditions, as well as work in a team in any organisation, who know the importance of communication and are able to use the latest information and communication technologies.

Learning’s and takeaways

It offers you the skills required to create, shape, deliver and measure successful communication and marketing in a wide range of formats and platforms.The students will be equipped to handle

1. Marketing Planning

2. Marketing Analysis

3. Marketing Strategy

4. Marketing Communication

5. Selling and Distribution

6. Channel Marketing

7. Digital Marketing

8. Neuro Marketing

9. Franchisee Modelling

10. Technology Entrepreneurship.

During this course we ensure that you develop an ability and are able to see human interaction as an important function of a business. Not only that you will be tasked with understanding customer experiences, and also develop know how to communicate with diverse audiences with varying levels of cooperation.With live project-based training, interaction with industry, plant visits, case studies and international exposure you will be ready to-

1. Tackle the real problems of the company more so from marketing perspective.

2. Analyse the markets,customer needs, tastes and preferences with competitive understanding.

3. Take special care to ensure the quality of services, since you know your customers well and have strong data on their choices and expectations.

4. Apply marketing management techniques and refer to more modern solutions.

5. Using artificial intelligence in marketing tools and techniques.

6. Have right digital footprints and technology in place

Handling Marketing communication, sales and distribution and channel management .

Prospects for the internship/placement post program

Once graduated Business Management and Marketing program you will be able to set up your own business, to manage or to join a well-established business organization. You will be able to work in positions such as sales manager, customer service manager, communications specialist, as well as work in production, trade and service enterprises, personnel, marketing, communications and other functional departments, public relations, advertising agencies.

Structure of the program

Year 1:

The student will learn about the basic principles (fundamentals) of business management and will be introduced to concepts of marketing

Year 2:

You will start focusing more on understanding business environment, setting up new businesses, understand and analyze existing companies and their marketing challenges, digital marketing world, world class business and marketing practices, skills and tools usedto bring in differentiation. You will also be able to experience the best marketing pitch, successful franchisee model, effective sales team management, customer relationship after understanding their behavior and profiles well.

 Year 3:

You will learn the fundamentals of analytics and marketing analytics.The focus will be to ensure that you understand consumer behavior, consumer data management, and are able to collect right information from the market through marketing research and then communicate with the right target market.

All three years will include case studies, in company projects, simulation games, industry internship and interaction. The student will study fundamentals and also get an opportunity to see the best business practices nationally and internationally.

Flow of the program –

Bachelor of Business Management and Marketing

SVKM’s NMIMS, Pravin Dalal School of Entrepreneurship and Family Business Management (SBM’s Initiative)-Bachelor Of Business Management & Marketing-FIRST YEAR 2021-2022-

Area

Trimester I

Trimester II

Trimester III

Business Environment and Strategy

Principles of Management (3)

Business in Emerging Markets (3)

Indian Polity( 1.5)

Business Environment (1.5)

Management through films(3)

Communication

Oral Communication

(1.5)

Written Communication(1.5)

Marketing Pitch (1.5)

Economics

Micro Economics (3)

Macro Economics(3)

Marketing

Marketing Management(3)

Marketing Strategy &Planning (3)

Marketing Research (1.5)

Finance & Accounting

Financial Accounting (3)

Management Accounting (3)

Corporate Finance (3)

Operations and Decision Sciences

Statistics for data Analytics (3)

Social Media Platforms (3)

Psychology

Introduction to psychology(3)

Modules with no final exams

Seminar Courses/Workshops

1. Understanding Self(1.5)

2. Basic Business Etiquettes(1.5)

3. ASCI and its role(1.5)



1.Foreign Language(3)

2.Business of Films and new age content (3)

3.Rules and regulations governing media .(1.5)

1. Luxury branding(1.5)

2. Successful campaigns(3)

3. Socially responsible advertising(1.5)

Courses:6+6+ 7
No of Credits: 16.5 +16.5+15 (with exams)

Total Course -19Total Credits: 48+Non Credit 18=66

SVKM’s NMIMS, Pravin Dalal School of Entrepreneurship and Family Business Management (SBM’s Initiative)

Bachelor Of Business Management & Marketing-SECOND YEAR 2022-20223

Area

Trimester IV

Trimester V

Trimester VI

Business Environment and Strategy

Start-up foundation(1.5)

Story telling (3 )

Digital Business Models (3)

Marketing ethos (1.5)

Communication

Audio visual communication (1.5)

Organizational Communication(3 )

Law

Legal Aspects of Marketing (3)

Economics

Forecasting for Marketing (3)

Finance

Marketing Finance (3)

Working capital Management(1.5)

Human Resource and Behavioural Sciences

Understanding Self and Individual Dynamics (3)

Marketing

Media Research and Consumer Behaviour(3)

Predictive analytics in marketing (3)

Consumer Data Mining &Management (3)

Digital transformations (1.5)

Integrated Media planning (1.5)

Advertising & Brand management (3)

Neuro marketing (3)

Operations and Decision Sciences

Statistics (1.5)

Operations management (3)

Project Management (1.5)

Modules with no final exams

Seminar Courses/ Workshops

Business Dilemmas and ethics (1.5)

Learnings from Case methodology(1.5)

Business events(1.5)

Business of gaming(1.5)

Project – During Term * End Term#

Project (3)

#Summer Internship -In Company of your Choice /Sector

To be Identified by Student and approved by Mentor
Duration 6 weeks

Courses: 7 +7+7
No of Credits:16.5+16.5+ 18

Total courses 21Total Credits- 51+Non-Credit -9 = 60


SVKM’s NMIMS, Pravin Dalal School of Entrepreneurship and Family Business Management (SBM’s Initiative) THIRD YEAR 2023-2024

Area

Trimester VII

Trimester VIII

Trimester IX

Business Environment and Strategy

Preparation of Business Plan (1.5)

Design Thinking And Creative Marketing (3)

Technology Marketing (3)

CSR (1.5)

Communication

Brand Management and Marketing Communication(3)

Negotiation Skills (1.5)

Persuasion Skills(1.5)

Law

Finance

Marketing of financial products(1.5)

Human Resource and Behavioral Sciences

Managing Teams (1.5)

Understanding HR Functions (3)

Marketing

Managing Franchisee (1.5)

Designing and optimisingchannels contracts (1.5)

Web Designing and Technologies (1.5)

B2B Marketing (3)
Sales Management (1.5)

Global Marketing (1.5)

AI-Powered Marketing (3)

Luxury Branding (1.5)

IMC (3)

Marketing of Private Label Products (1.5)

Competitive pricing (1.5)

Operations and Decision Sciences

Total Quality Management (3)

Capstone project(3)

Seminar Courses/ Workshops

Project – During Term* End Term

Project to be announced

6 weeks during term end

Facilitated Courses of Independent Studies

Courses: 7+7+7 No. of Credits: 13.5+16.5+18

Total course-21Total credits 48

Total credits in three years -174

Total Subjects – 21+21+21=63

In each trimester there will be one lab module, which will be on Excel, R language, SQL, Python and SAS forecasting. In addition, the program will have a foreign language -French, Spanish,andGerman.

Finally, in the last trimester, the program will have two electives in which you can pick between various topics (that will be provided), depending upon which company you are planning to join.

           
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