Objective
To enable socially engaged women to harness their lived experiences and intuition to identify and shape meaningful business or impact opportunities
Learning Framework
- Awakening the Idea Mind-set
- Reframing entrepreneurship beyond “starting a business”
- Identifying ideas from daily life, social roles, and lived experiences, Understanding opportunity vs hobby vs interest, Confidence-building discussion: “Why my ideas matter”
- Knowing Your Customer through Design Thinking
- Introduction to human-centred thinking, Understanding customer pain points, aspirations, and behaviour
- Mapping customer journeys using simple, relatable frameworks, Translating social observations into unmet needs
- Creative Ideation Techniques
- Structured creativity tools (brain writing, reframing, analogies), Individual and group ideation rounds
- Breaking mental blocks and fear of “wrong ideas”, Encouraging bold, unconventional thinking
- Idea Mapping & Visualisation
- Organising scattered ideas into opportunity maps, Defining the core problem, solution, and value proposition
- Visualising ideas through simple canvases and storyboards, Connecting purpose, passion, and practicality
- Idea Validation & Feedback
- Why validation matters—especially in family and social ecosystems, Simple ways to gather feedback without fear
- Identifying early adopters within existing networks, Refining ideas based on real responses, not assumptions
- Pathways Forward
- Different ways to take ideas forward (pilot, partnership, social venture, business), When and how to involve family businesses—if at all
- Balancing personal identity with family legacy, Building confidence to take the first small step
Pedagogy
Guided self-reflection and storytelling, Design-thinking based experiential exercises, Creative ideation labs, Visual mapping and hands-on worksheets, Small-group discussions and peer feedback, Facilitated conversations rooted in real-life contexts
Outcomes
Recognise and trust their ability to generate meaningful ideas, Gain clarity on at least one potential opportunity aligned with their interests, Learn to understand customers through empathy, Structure and visualise ideas in a simple, actionable format. Build confidence to test ideas within their social ecosystem, Feel empowered to explore independent or complementary ventures, Develop a supportive peer circle for continued idea exchange
