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Dr.  Aditi Dang

Dr. Aditi Dang

Assistant Professor
Ph.D. (Management)


Phone - (022) 4235 5599

Email – aditi.dang@nmims.edu

Academic and Professional Qualification – Ph.D. (Management), School of Management Studies, University of Hyderabad

Honors and Awards:

  1. Faculty Excellence Awards at Woxsen University for coaching and mentoring students for International Competition
  2. Awarded first place team – "Makhan Chor” for Microsimulation Development Lab 2021 organized by Global Business School Network (GBSN), sponsored and partnered by CAPSIM

https://gbsn.org/announcing-the-gbsn-beyond-2021-competition-winning-teams/

  1. UGC – NET (December, 2012)
  2. ICCSR Research Fellowship (2015 – 2017)

 

Courses Taught: Services Marketing, Integrated Marketing Communications, Marketing Management 1& 2, Business Research Methods, Consumer Behavior

Teaching Experience: 4 years

Teaching and pedagogical Innovations: Sessions are blended with presentations, case studies, role plays, group activities and among others for the purpose of enhancing participants' overall learning

Ph.D. Topic: Measuring the Business Performance of Indian Hotel Industry through Value Creation

Research Interest: Value Chain Analysis, Customer Engagement and Experience, and Employee Engagement and Experience.

Recent Publications:

  • Dang, A., Khanra, S., & Kagzi, M. (2022). Barriers towards the continued usage of massive open online courses: A case study in India. The International Journal of Management Education, 20(1).
  • Naresh, B., Dang, A. (2018). Factors influencing ERP implementation in higher education through extended tam2 model: faculty perspective. International Journal of Emerging Technologies and Innovative Research, 4(12).
  • Dang, A., Naresh B. (2018). Factors Influencing ERP Implementation in Higher Education Through Extended TAM2 Model: Student Perspective. Indian Journal of Research, Special Vol. 2.

Recent Conference Presentations:

  • The Australian and New Zealand Marketing Academy Annual Conference 2021, Australia (November – December, 2021) organized by University of Melbourne.
  • 6th World Research Summit for Tourism and Hospitality (December, 2021) organized by Elsevier.
  • The 7th International Communication Management Conference (ICMC) (January, 2021) organized by The University of Texas at Austin, Moody College of Communication, and Mudra Institute of Communication (MICA), Ahmedabad.
  • The 2017 – Indian Institute of Management, Indore NASMIE Summer Marketing Conference: Creating Customer Value.
           
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