BIO:

Dr. Namrata Ladha is an Assistant Professor at PDSE&FBM, NMIMS deemed to be University, Mumbai, specializing in courses such as digital marketing, content-led engagement, and contemporary marketing communication. Her work bridges academic research with industry relevance, bringing practical insights into the classroom.

A recipient of the Junior Research Fellowship (UGC, Government of India), she began her academic journey at Devi Ahilya Vishwavidyalaya and is also an Executive Alumni of IIM Kozhikode for her work on advanced research methodology. She previously worked as a Data Analyst at S&P Global Market Intelligence, bringing an analytical perspective to her teaching.

Her research focuses on digital content marketing, influencer ecosystems, consumer engagement, and the role of Generative AI in marketing, with a keen interest in how digital strategies shape consumer trust and decision-making. Beyond academia, she actively shares knowledge through digital content platforms (LinkedIn & YouTube), reflecting her commitment to continuous learning.

  
Subject Expertise:

• Digital Marketing.
• Entrepreneurship
• Marketing Management
• Research Methodology

  
Awards and Recognitions:

• Team Leader for Smart City Conclave 2023 under the gracious presence of the President of India.
• Junior Research Fellowship awarded by UGC, Govt. of India (2020).
• AIR- 52 in National Eligibility Test December 2019.
• Merit holder in graduation in Vikram University, Ujjain (2017).

  
Projects

• Content Writer at ProGenics Global Consultants Pvt. Ltd.
• Social Media Account Management at PIIDM, Pune
• Website Optimization at PIIDM, Pune

  
FDPs, SEMINARS AND WORKSHOPS:

• Certified Entrepreneurship educator from Wadhwani Foundation.
• FDP on Advanced Research Methodology from IIM-K, Kozhikode.
• FDP on Entrepreneurship on Wheels sponsored by AICTE (ATAL).
• Actively Participated in 7-days High-End Residential Workshop organized by IIT Indore under KARYASHALA Scheme sponsored by SERB, GoI, 18-24 Jan 2024.
• FDP on AI for Transforming Teaching and Research held at SBUP, Pune.
• Participated in Faculty Knowledge Sharing Programme organized by IBS ICFAI B-School.
• FDP on Essentials of Successful Case Based Teaching sponsored by ATAL.
• FDP on National Education Policy organized by SoC, DAVV.
• Certified Digital Marketer issued by PIIDM, Pune (#1 award winning digital Marketing institute in India 2025).
• Certificates in STATA, R programming software, Leaonpsys-Green Belt, Theatrical method in research, and Academic Writing issued by SOE, DAVV under UGC STRIDE.
• Certificates in Six Sigma (Green Belt), Excel Essential, and Critical thinking for better judgment and decision-making issued by LinkedIn learning.
• Certificates in Generative AI Content Creation, Prompt Engineering, Public Speaking, Copywriting, Canva, Notion by Coursera.
• Certificates in Digital Advertising, Social Media Marketing issued by Hubspot Academy.

  
CONTRIBUTION IN RESEARCH:

• “Explicating Generative Artificial Intelligence Literacy of Management Students in India”, Indian Journal of Science and Technology, 19(7). DOI:10.17485/IJST/v19i7.1842 (WOS) (2026)
• “Building Content Consumers: A Conceptual Paper and Research”, Journal of Informatics Education and Research, 5(1), DOI: 10.52783/jier.v5i1.2192 (ABCD ‘C’) (2025)
• “Purchase Intention of Content Consumers: Role of Customer Engagement” in Seoul Journal Business, 30(2), DOI: 10.35152/snusjb.2024.30.2.001 (ABCD ‘C’) (2024)
• “Two decades of content marketing: A systematic review and future research directions” in Acta Universitatis Bohemiae Meridionalis, 27(1), DOI: 10.32725/acta.2024.006, ISSN 2336-4297 (ABDC ‘C’) (2024)
• “Influence of Corporate Social Responsibility Awareness On Consumer Decision Making (Special Reference Of FMCG Companies)”, Library Progress International, 44(3), 2024, 13703-13712, DOI: 10.48165/bapas.2024.44.2.1 (Scopus Q4)

  
Contact:

Namrata.ladha@nmims.edu

linkedIN ID: https://www.linkedin.com/in/namrata-ladha-81aa8a138/