Mukesh Patel School of Technology Management and Engineering
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Profile

Dr. Mudita Mishra is a communication-management academic, working at the intersection of management, media, and communication. She has worked across teaching and administrative profiles in various higher education institutions in India for over 13 years, including her tenures as programme and specialisation head.

She has taught courses in areas pertaining to digital content, research, academic writing, marketing communications, and organisational behaviour to students across post-graduate and doctoral courses.

She has worked as a member in various collaborative projects with international universities, such as DePaul University Chicago, and Northeastern University, Boston. She has also been a part of the proposal submitting committee that was awarded the SPARC grant by the Government of India in the year 2023.

She has also participated in Ministry of Education’s GIAN programme and other faculty development programmes over the years. Her doctoral research, titled ‘OTT Platforms in India: Developing a Typology of Consumption Experiences’ attempted to engage with digital media ecosystems and consumer practices in contemporary India.

She has presented her research at international forums including International Association for Media and Communication Research (IAMCR), Asian Media Information and Communication Centre (AMIC), and International Communication Association (ICA).

Educational Qualification:

  • PhD (Media and Communication), Symbiosis International (Deemed University), Pune
  • UGC NET
  • PGDBM (Marketing and HR), NIILM-CMS, New Delhi
  • Bachelor of Business Administration (Marketing), Devi Ahilya Vishwavidyalaya, Indore

Teaching Areas: Business Communication, Academic Writing, Content Creation and Marketing, Integrated Marketing Communications, Organisational Behaviour, Research Methodology, Qualitative Research Methods

 

Research Areas: Consumption Cultures, Digital Media Ecosystems, Streaming Media, Audience Studies

 

Academic Experience: 13 years

 

Industry Experience: 1 year

 

Research Publications:

  • Mishra, M. & Brahmbhatt K. (2024). Exploring the landscape of Entertainment on Netflix for Young Consumers: Celebrating Surrealism in Children’s Content Through Adoption of Hybrid-modes of Filmmaking. Journal of Content, Community and Communication. 20, 82-93.
  • Rachna & Mishra, M. (2023). The growth of audio podcasts as an emergent form of streaming content category for Indian audiences. AIP Conference Proceedings. https://doi.org/10.1063/5.0110024
  • Golwalkar, S., & Mishra, M. (2023). Rise of Indian regional content on video streaming platforms: A study of audience consumption and perception of Indian regional content on OTT platforms. AIP Conference Proceedings. https://doi.org/10.1063/5.0110019
  • Mishra, M., & Jaggi, R. K. (2022). Book Review: Streaming Culture: Subscription Platforms and the Unending Consumption of Culture. Asian Journal for Public Opinion Research,10(3), 254–259. https://doi.org/10.15206/ajpor.2022.10.3.254
  • Magazine, A., Shields, A., Jaggi, R., & Mishra, M. (2022). Deconstructing the Perception of ‘The Elite Class Filmmaker’: A Critical Analysis of Mainstream Film Reviews of Zoya Akhtar’s Cinema. In Refocus: The films of Zoya Akhtar. essay, Edinburgh University Press.
  • Patankar, S., & Mishra, M. (2019). Knocking the Ball Out of Television Sets and into the Living Rooms: The Rise of Immersive VR Experience in Indian Sports. Journal of Content, Community and Communication, 9(1). https://doi.org/10.31620/jccc0618/edi01
  • Mishra M. (2017). The Advent of Web Series in India: Filling a Void for the Youth. Unnayan: International Bulletin of Management and Economics. 6, 48-53.
  • Mishra M. (2013). Consumers’ Views of R&D Initiatives Taken by Organisations: Reactions Towards ‘R&D’ Shown in Advertisements. IMS Manthan, 3(2), 56-59

 

Academic Conferences

  • Encoded Campaigns of Technology: Postcolonial Interpretations of Artificial Intelligence in the Indian Advertising Landscape (paper presented at International Conference on Media and Communication (ICMAC), Pune, February, 2026)
  • Media Fans to Media Literates Identifying Dynamic Media Literacy Frameworks through Fandom (paper presented at International Association for Media and Communication Research (IAMCR), July 2022)
  • Interdisciplinary Research in the Creative and Cultural Industries: Audience Engagement with Digital Media Streaming Services (paper presented at Symposium organised by University of Derby, September 2022)
  • Mainstreaming the Streaming Narratives in Classrooms (panelist on ‘Media Education Research in India – Contemporary Perspectives’ at International Association for Media and Communication Research (IAMCR) conference, July 2022)
  • The Age of Science and Popcorn Understanding the Role of Video Streaming Platforms in Promoting Scientific Temper Through Science Documentaries (paper presented at Asian Media Information and Communication Centre (AMIC), December 2021)
  • From Star to Hotstar – Understanding the Reconfiguration of Indian Audiences on OTT Platforms (paper presented at The International Communications Management Conference, MICA, Ahmedabad, January 2018)
  • Front Runners in Binge Watching: Decoding Indians’ insatiable appetite for ‘Over the Top’ entertainment content (paper presented at International Conference on Media and Communication, SIMC, Pune, September 2018)
  • OTT Video on Demand: A study of digital-entertainment consumption patterns among Indian millennials (paper presented at International Communication Association’s conference organized at SNDT Women’s University, Mumbai, December 2017)

 

Awards and Honours

  • Outstanding Teacher Award, 2024, Symbiosis International (Deemed University)
  • Best Research Paper Award, 2018, International Communications Management Conference, MICA, Ahmedabad
  • Best Research Paper Award, 2018, International Conference on Media and Communication, SIMC, Pune


Contact:

  • Office Landline: +91-022-46152779
  • Email: Mudita.Mishra@nmims.edu

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